Many people equate SEO with online businesses. They invest in SEO, hoping for surplus income and business growth. It’s true that it performs and expands opportunities for a business. But that does not mean that optimization strategies help businesses increase the inflow of funds immediately. Or to be more precise, it may or may not help quickly generate more original queries or business leads.

Practically speaking, when you’re thinking of SEO, it’s a standard practice for businesses that are thinking of investing on a long-term basis in their online marketing strategies to ask for a certain number of leads per week or month to gauge the ROI on every dirham spent. Many equate the success of optimization with just income inflow. Rarely do they know that this is not a wise approach for such a marketing strategy.

Generally, it is perceived that SEO can bring in loads of queries, and that the results can escalate revenues and help write a company’s success story. However, if this isn’t handled well, businessmen can find themselves making false assumptions and rushing to get into the business of SEO without truly grasping its basics.

SEO is basically optimising your website to serve search engine queries in a better manner. Upon every initiated keyword search, SEO performs its part of presenting a particular search result to serve the visitor’s needs in an efficient manner.

The web traffic defines the usability of a specific keyword. But often, the search results may not influence a visitor to make a final purchase OR post in a query OR generate leads. In that sense, should we ask whether SEO is an obsolete process for it is not bringing in the desired number of queries or generating business? Or does it have a greater purpose and is an effective long-term strategy that has a plethora of benefits?